Believe in dreams: step inside Wonderland with Tiffany & Co. this Christmas
Zoe Kravitz falls into a spectacular New York daydream at Tiffany & Co.'s Fifth Avenue store in the latest campaign from the luxury jewellery brand
Viewers go behind the scenes of a Tiffany workshop for a journey into dazzling, madcap adventures, a whimsical tea party and a star-studded cast, including musician, actress and style icon Zoë Kravitz.
A gift from Tiffany & Co. is cherished at any time of year, but there is something particularly magical about receiving the Tiffany blue box at Christmas. Classic, elegant and truly special, a gift from Tiffany & Co. is one to fall in love with forever.
The New York jewellers, Tiffany & Co. - made famous by the movie Breakfast at Tiffany's, where Audrey Hepburn’s Holly Golightly gazes longingly inside the Fifth Avenue store - has an inspiring range of extraordinary gifts for your loved ones.
This festive season, to showcase the many treasures to be found at Tiffany & Co., the jewellers have launched a new chapter in their “Believe in Dreams” campaign, with a delightful film filled with magic, fashion icons and even a Mad Hatter style tea party.
Viewers go behind the scenes of a Tiffany workshop for a journey into dazzling, madcap adventures, a whimsical tea party and all with a star-studded cast. It begins at Tiffany & Co.’s Fifth Avenue flagship store, where musician, actress and style icon Zoë Kravitz plays a Tiffany sales person working late into the evening.
Kravitz drifts into a spectacular daydream and leaves reality for a Tiffany Blue dreamscape which is alive with bursts of neon colour. She enters a creative wonderland where she finds an underground holiday workshop with model Xiao Wen Ju as the quirky manager of the craftspeople. She sees the exquisite workmanship and artistry of Tiffany & Co. brought to life in a series of joyous, witty vignettes featuring cameos from models including Karen Elson (pictured below) and Maye Musk.
Kravitz’s journey culminates in a “madcap tea party” hosted by Naomi Campbell where guests dine on delicious pastries from The Blue Box Cafe and crockery and table settings from the Home & Accessories collection.
At the end of the film, Kravitz discovers the magic of Tiffany & Co. is where creativity and craftsmanship come together.
The “Believe in Dreams” campaign showcases both Tiffany & Co.’s classic and new collections, including Tiffany Paper Flowers and Tiffany T, as well as their classic diamonds and gems. There is magic and beauty in every single Tiffany piece and there is nothing quite like a Tiffany Blue Box under the tree, to make your beloved’s Christmas perfect this year.
The magic of the Tiffany T collection is in its unapologetic modern and bold look as well as its timeless sophistication. The Tiffany T jewellery is an arresting collection with graphic T shapes and is inspired by New York’s energy, architecture and endearing honesty. Its graphic angles and clean lines combine beautifully to makes confident, unique pieces of jewellery. This collection's bracelets, necklaces, rings and cuffs all have a distinctive minimalist look and come in rose, white and yellow gold and sterling silver. The pieces work beautifully on their own, or stacked together. You will find some pieces with a sprinkle of diamonds to represent the twinkle of lights in the city that never sleeps.
Tiffany Paper Flowers
The Tiffany Paper Flowers collection is inspired by the iris flower and full of feminine, romantic, beautiful jewellery. Designed by chief artistic officer Reed Krakoff, it honours the extraordinary craftsmanship of Tiffany & Co. with a little playfulness in the design. Krakoff wanted these pieces to dismantle the rulebook that fine jewellery is only for special occasions and this collection can easily become part of what you wear everyday. Krakoff’s inspiration came from an 1881 watercolour of an iris which he found in the Tiffany & Co. archives. He wanted to capture the romance and poetry of flowers, and botanical motifs feature throughout this stunning collection. Mirror-polished platinum is set with exquisite diamonds and the collection features rings, bracelets, earrings, and necklaces that would be a joy to receive on Christmas morning.
Classic diamonds and gems
There is nothing quite like a Tiffany & Co. stone. As well as their classic diamond, they have a stone to suit every heart’s desire including everything from emerald to aquamarine, amethyst to yellow sapphire. To make it even more personal, Tiffany & Co. offers a personalisation and engraving service, too.
The inspiration for the Tiffany Victoria collection, which is distinguished by a flower made from four hand-cut diamond petals, was from the fire of the diamonds they source.
These romantic, feminine pieces are handcrafted with a delicate intricacy and a unique combination of cuts.
If you are seeking something sensual, feminine and utterly wearable, go for a piece from Elsa Peretti’s Diamonds by the Yard collection.
Florence-born Peretti is a jewellery designer, style icon and philanthropist as well as a former fashion model. Her understated approach to diamonds revolutionised the way gemstones are worn.
In the Tiffany Metro collection you will find a delicate but dazzling brilliance as its key feature is its extensive use of diamonds.
There is a unique shimmer to this sleek, modern collection as the diamonds seem to go on forever. Initially, this collection featured pavé diamonds set in a single row, but soon after it was expanded to include pieces with multiple rows of elegant, sparkling gems to give more options to customers.
The very essence of the Tiffany Soleste collection comes from its name taken from “sol,” the Spanish word for sun.
At the heart of each piece from this collection is a magnificent gemstone. You will find violet-hued tanzanites, stunning sapphires and coloured diamonds encricled by two bead-set halos of diamonds. Light is gathered and mirrored throughout the design, and it makes for a spectacular engagement ring. The collection features pendants, earrings and rings.
The Tiffany Blue Box
No gift would be complete without the signature Tiffany Blue Box that wraps each piece. It is as much a part of Tiffany’s legendary style as the jewels that come within it. Its characteristic blue hue is synonymous with luxury and is sure to be the perfect gift for anyone to find under the tree this Christmas.
For more, visit tiffany.ie, or Tiffany & Co., Brown Thomas, 88-95 Grafton Street, Dublin 2.