Seeing red over orange

Advertising campaigns nowadays tend to be global, so a slogan in use in Japan can also turn up here

Advertising campaigns nowadays tend to be global, so a slogan in use in Japan can also turn up here. A mobile phone company, Orange, has just expanded into Northern Ireland. Its ads beam out "The future is bright, the future is Orange." This is not going down so well with certain sections in the North and a new look at the global concept may be required.