Cream dream:Pricewatch had a distinct sense of deja vu last week when it read about a Boots anti-ageing cream that actually seems to work.

In 2007, after its No7 Protect Perfect Intense Beauty Serum was shown by a Horizondocumentary to work, it flew off the shelves. Expect demand to soar again after independent clinical trials published last week proved it restored skin's structure and appearance and improved deep lines and wrinkles by up to 50 per cent with regular use.