C&C says trading ahead of expectations

C&C said trading for the four months to June was ahead of expectations leading it to expect operating profits at the top …

C&C said trading for the four months to June was ahead of expectations leading it to expect operating profits at the top end of its previously guided range between €77 million and €82 million.

While describing the business environment as “challenging” the company said it had benefited from a period of good weather and the successful launch of its pear cider.

Overall revenues for the period were 3 per cent up, with cider revenues increasing 3 per cent while its spirits division declined by 12 per cent.

The company said the re-organisation of its sales force, a 10 per cent cut in the wholesale price for its Bulmers Pint bottle and the launch of Bulmers Pear contributed to its performance in this market being “materially ahead of plan”.

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Overall volumes in Ireland were up 4 per cent with cider revenues up 7 per cent.

In the UK cider volumes were 4 per cent lower with C&C suggesting this implies a “loss of share of a growing cider category in Britain”.

The company said it was planning to invest a further €8 million in its brands to build on the momentum from the good summer weather.