Sweet smells of success in top loft


The developers of a multimillion pound loft building in Soho in New York have hit on a way of ensuring their big buck residents have a nice day. They commissioned new age scent gurus Aveda to develop an aroma which they will circulate through the building via the air conditioning system. In the morning, the lobby area will be filled with an invigorating seize-the-day type scent, while in the evening it will change to a calmer, more serene smell. It's just one of the odd extras that are a feature of the 13-loft building on trendy Crosby Street. There'll also be a wine-tasting room, leather walls, and personal rubbish systems, which automatically sort the recycling. And loft buyers in this country get excited by concrete floors and high ceilings!