ULTRA-LUXE floor company Ebony Co (01-669 0979) has a serious A-list following from Russian oligarch Roman Abramovich to our own John Rocha and Eddie Irvine.

Its White Oak style is a modern classic and helps create a swish base for any room setting.

The 12in wide boards are especially slick looking: they have a combination of character-enhancing knots, marks and mineral stains and can be used in conjunction with white or grey coloured oils for a cool hue underfoot.

This style is on offer at €110 per sq m down from €180 per sq m, a reduction of almost 40 per cent. Expect to pay between €50 and €70 per sq m to have the floor fitted.