StoryToys to become Touch Press as part of Amplify deal

Dublin team will expand ‘significantly’ over the next 18 months, says chief executive

Irish digital publisher StoryToys is to team up with Amplify Games to become Touch Press Inc, a new digital publisher of educational content.

The move follows a $1 million (€890,000) investment earlier this year through Amplify Education Partners, which is linked to businesswoman Laurene Powell Jobs, wife of the late Apple founder Steve Jobs.

The new venture will see the portfolios of StoryToys, Amplify Games and Touchpress integrate under the Touch Press brand. StoryToys chief executive Barry O’Neill will lead the new venture from the company’s New York headquarters, where the core Amplify games team is based, with the Dublin team also becoming part of the new entity.

Mr O’Neill said the company planned to expand the Dublin team “fairly significantly” over the next year to 18 months.


“The formation of Touch Press Inc is just the beginning of our teams’ plans and we will have further announcements over the coming months,” he said.

Private investors

Amplify Games was part of Amplify Education Partners, which was set up in 2012 and formed from Wireless Generation, the media group

News Corp

acquired in 2010. The company remained a subsidiary of News Corp until 2015, when it was sold for an undisclosed sum to a group of private investors.

Although the identity of the backers was not revealed at the time, it was later disclosed that Ms Powell Jobs was the lead investor behind the deal through the organisation she founded in 2004, Emerson Collective.

Emerson Collective is an advocate for education policies, social justice and immigration reform.

Amplify Education partners subsequently decided to spin out the games team, leading to the integration with StoryToys.

“In terms of creating the continuous portfolio of learning apps that can serve a child from two years old to 14 years old, it was a great opportunity,” Mr O’Neill said. “The opportunity then arose to acquire the Touchpress portfolio, which was a great fit for us.”

The Amplify portfolio has currently only been available to schools, while Touchpress apps are available on the App Store and include Solar System for iPad, Shakespeare’s Sonnets and Leonardo da Vinci: Anatomy. StoryToys has specialised in producing apps and interactive storybooks aimed at a younger audience.

Among the initial release of apps under the new brand are vocabulary-building game Twisted Manor and maths-themed puzzle platform game Twelve a Dozen.

The StoryToys brand will continue to release apps for younger children.

Ciara O'Brien

Ciara O'Brien

Ciara O'Brien is an Irish Times business and technology journalist