The top products that defined Apple's success.
Apple 1 (1976)
Not so much a computer but a kit allowing you to make one which was assembled by Apple co-founder Steve Wozniak. The young Jobs was already showing signs of his sales skills.
Apple II (1977) Now with the backing of a former Intel engineer the first real Apple PC is introduced at a Californian computer show and features a stunning innovation: colour graphics. Jobs is already thinking about ease of use.
Lisa (1983) The first PC with a graphical interface but with a hefty price tag of $10,000 it is a commercial failure. The experience ensures Jobs will never get involved in design by committee again.
Macintosh (1984) Jobs and his "pirates" - a tight team of 100 designers and developers - deliver his vision of personal computing. Despite being introduced with a Super Bowl ad it flops, leading to Jobs's departure.
NeXT (1989)
His attempt to create a business computer is well regarded but a poor seller. Apple buys Next in 1996 bringing Jobs back into the fold. Next's software is the basis for Apple's OS X - still used today.
iMac (1998)
The colourful all-in-one computer broke all the rules but was a huge success. The first product of Jobs's second coming was also the first for legendary Apple designer Jonathan Ive.
iPod (2001)
Now so iconic the iPod name is used to refer to any digital music player. Hard to remember Apple wasn't even first to market with the iPod - it just made it so much simpler.
iTunes (2003)
A resurgent Apple convinces the music industry to sell songs for 99 cents and - with the help of Bono - creates the first legitimate online music store of any size.
iPhone (2007)
Jobs says he is going to "reinvent the phone", much to the amusement of the mobile phone industry. Four years later, as Apple sells 20 million iPhones a quarter, it seems bizarre anyone ever doubted him.
iPad (2010)
The latest example of Jobs ability to popularise a product that so many others have failed at. The success of Apple's tablet prompts talk about the "post-PC" era.
