SuperGroup, the British company behind the Superdry fashion brand, posted a 13 per cent rise in first-half profit, helping to rebuild management credibility after a string of profit warnings in the previous year.

The group said it made an underlying pretax profit of £14.7 million in the six months to October 28th.

That was in line with analysts' expectations and up from £13.0 million made in the same period last year.

SuperGroup said total sales of its trademark T-shirts, hooded tops, check shirts and jogging bottoms rose 16.2 per cent to £158.2 million, as the firm started to benefit from strengthened and broader product ranges as well as systems and operational improvements.

In the first six weeks of the second half the group has performed broadly in line with internal expectations and generated positive like-for-like retail sales, it said.

Reuters