Nuuk, the capital of Greenland, was never red baseball cap territory.
Then Donald Trump revived his wooing efforts to take over the island. Now everyone from children to restaurant staff have made a local red cap a runaway success thanks to its cheeky message: Nu det NUUK.
It’s a Danish play on words with the Greenland capital, that means: “Now it’s enough”.
On the side, the Greenland flag and its own Maga slogan: Make America Go Away.
READ MORE
It is now sold out in Denmark.
Danish influencer Victor Schott, who runs a popular TikTok cars channel, is one of the people making the cap.
Though not the only hat maker, Schøtt has set up a web shop (Greenlandsupport.com) and promises to donate all merchandise proceeds to two Greenlandic childrens’ charities.
“I was in the shower and got incredibly annoyed by this bully,” he said. “I was thinking about someone bigger than you saying that, if you’re not going to sell it, they are just going to take it.”
The surge in demand comes as Greenland’s prime minister Jens-Frederik Nielsen has said his country’s membership of the kingdom of Denmark and Nato remain a “fundamental and firm line”, ahead of talks on Wednesday in Washington.
On Sunday, US president Donald Trump made his third public play for the arctic island, telling US reporters he would take it “one way or the other” and mocking its defences as “two dog sleds”.
Mr Trump’s renewed interest has alarmed Greenlanders and Danes alike, given a forced takeover would trigger a military conflict between two Nato members.
Mr Nielsen said the growing attention for his country reflected its growing strategic importance, but warned: “We are a democratic society that makes our own decisions. And our actions are based on international law.”
Meanwhile, Nato secretary general Mark Rutte, without commenting directly on Mr Trump’s promises to take the island by force if necessary, welcomed discussions by some alliance members – including the UK and Germany– to boost Nato presence in Greenland.
