Soccer:Manchester United have agreed a new four-year shirt deal worth €16million a year with American insurance broker Aon and will start from the 2010-11 season once the deal with current sponsors AIG runs out.

United chief executive David Gill said: “We are delighted to be entering such an important relationship with a company of the stature of Aon and to have its logo adorn our shirts from the start of the 2010-11 season.”

The deal represents a coup for Aon, which has secured one of the most prestigious advertising deals in sport.