Madam, – The PricewaterhouseCoopers (PwC) controversy of the last few days once again highlights how incapable the media is of self-regulation (Business This Week, November 12th). An in-house jape of poor taste is magnified many times over by photographs being splashed on the pages of several national newspapers (with the exception of The Irish Times) in the certain knowledge that prurience sells papers, and never mind the ethics. – Yours, etc,