Advertisers and junk food


Sir, – The Advertising Standards Authority of Ireland announced to a Joint Oireachtas Committee that it is going to ask its members to abide by some voluntary codes that limit junk food marketing to children in the digital world (“ASAI adopts voluntary junk food rules amid calls for tougher crackdown”, News, June 2nd).

The ASAI has been around for 40 years. Digital marketing of junk food to children at least 15 years. Why now? ASAI is an organisation paid for by the advertising industry. How would it sanction its employers?

Ireland has had an obesity strategy since 1991, predominantly relying on this industry to regulate itself. In the same window of time, those suffering with the disease has increased, drastically. When will we know the strategy doesn’t work? – Yours, etc,


Dublin 2.