Subscriber OnlyPresidential electionOpinion

The three viral moments that swung the election campaign for Catherine Connolly

Level of online engagement in a political campaign hasn’t been seen since the big social referendums of the 2010s

The Catherine Connolly campaign won the internet because it got creators to talk about and for her. Photograph: Alan Betson/The Irish Times
The Catherine Connolly campaign won the internet because it got creators to talk about and for her. Photograph: Alan Betson/The Irish Times
Liz Carolan
Thu Oct 23 2025 - 06:00 • 4 MIN READ