Minimum price for alcohol to be introduced

Cabinet decides to proceed with range of measures but proposed sports sponsorship ban kicked to touch

News 31.10.2007  Drinks for new survey on alcohol. Photograph: Eric Luke

News 31.10.2007 Drinks for new survey on alcohol. Photograph: Eric Luke

 

The Government has shelved plans to ban the sponsorship of sporting events by drinks companies but it will proceed with the introduction of a minimum price regime for alcohol.

The cabinet today decided to proceed with a range of measures to try and control the abuse of alcohol but the proposed sports sponsorship ban which was due to come into force in 2020 has been kicked to touch.

Instead, a working group under the Department of the Taoiseach will report back in 12 months on the implications of the ending of sports sponsorship.

An outright ban will only be considered if and when other means of funding sport have been identified and secured.

The cabinet decided to press ahead with a range of other measures designed to curb the abuse of alcohol, particularly by under-age drinkers.

The main element of the plan is the introduction of minimum prices for alcohol. The new pricing structure will be calculated on the sale price per gram of alcohol.

The system will be introduced after consultation with the Northern Ireland authorities to ensure that there are no major differences in the price structure on both sides of the border.

The is a question mark over whether a minimum price arrangement will be legal under EU competition law but the Government has decided to press ahead.

Another element of the plan will be a ban of drinks advertising on television during the day and early evening and it is expected that a watershed time limit of 9 pm will be introduced.

There will also be a ban on drinks advertising in cinemas during films that are screened for people aged under 18.

New regulations for the display of alcohol in supermarkets and other retail outlets will also be introduced. A strict code for separating alcohol from other products will be policed by environmental inspectors.

A new labeling regime for alcohol products with health warnings and a clear statement of the alcohol strength and calorie count also features in the plan.

The Irish Times Logo
Commenting on The Irish Times has changed. To comment you must now be an Irish Times subscriber.
SUBSCRIBE
GO BACK
Error Image
The account details entered are not currently associated with an Irish Times subscription. Please subscribe to sign in to comment.
Comment Sign In

Forgot password?
The Irish Times Logo
Thank you
You should receive instructions for resetting your password. When you have reset your password, you can Sign In.
The Irish Times Logo
Please choose a screen name. This name will appear beside any comments you post. Your screen name should follow the standards set out in our community standards.
Screen Name Selection

Hello

Please choose a screen name. This name will appear beside any comments you post. Your screen name should follow the standards set out in our community standards.

The Irish Times Logo
Commenting on The Irish Times has changed. To comment you must now be an Irish Times subscriber.
SUBSCRIBE
Forgot Password
Please enter your email address so we can send you a link to reset your password.

Sign In

Your Comments
We reserve the right to remove any content at any time from this Community, including without limitation if it violates the Community Standards. We ask that you report content that you in good faith believe violates the above rules by clicking the Flag link next to the offending comment or by filling out this form. New comments are only accepted for 3 days from the date of publication.