Message in the medium?

AT the annual media conference of the Institute of Advertising Practitioners in Ireland in Galway last weekend delegates were…

AT the annual media conference of the Institute of Advertising Practitioners in Ireland in Galway last weekend delegates were given an "alternative conference pack" by the Association of Independent Radio Stations.

It equipped the advertising folk for the oh so important social side of the conference, with "essentials" such as Alka Seltzer, to help delegates who had "networked" too enthusiastically. It also included two condoms.

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