Users of Intel's new entertainment platform will soon be able to use Google's search technology to locate Internet video.
The agreement will give users of Intel's Viiv-branded products a way to search, organise and view Internet video on their televisions and portable devices. Financial terms were not disclosed.
The link with Google is part of a broader strategy by Intel to expand from a chip maker to a leading provider of digital home entertainment.
Viiv is Intel's attempt to turn PCs into the centre of home entertainment and make it easier for consumers to play video, music and other content on a variety of devices. Viiv-based PCs will feature Intel's dual-core technology, which combines two processors on a single chip to increase power and efficiency.
Intel Chief Executive Paul Otellini yesterday announced a range of new products and partnerships, including agreements with DirecTV Group and Time Warner's AOL unit, to give consumers a broad choice of music, video, photos, games and movies.
"Viiv will completely change what you expect from home entertainment," Otellini said in a speech yesterday at the annual Consumer Electronics Show in Las Vegas. "We have to integrate the big screen capability, the PC capability and the Internet experience."
DirecTV CEO Chase Carey, who joined Otellini at the presentation, said his company will use Viiv technology to transmit entertainment content among various devices in the home. The DirecTV PC will also allow consumers to transmit PC content to television screens, he said.
Google's expansion from its core Internet search feature into a range of Internet and software services has pushed its stock price up to more than $450, and given it a market capitalisation of $133 billion, bigger than all but a handful of blue-chip companies.