Google to buy dMarc Broadcasting

Internet search engine Google has agreed to buy digital solutions provider dMarc Broadcasting for undisclosed terms.

Internet search engine Google has agreed to buy digital solutions provider dMarc Broadcasting for undisclosed terms.

DMarc connects advertisers to radio stations through an automated advertising platform.

Google said it expects to integrate dMarc technology into the Google AdWords platform to create a new radio ad distribution channel for Google advertisers.

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