Adobe is to develop software that can create three-dimensional, animated websites.
Adobe Atmosphere is intended as a tool for web designers. The firm says the platform will allow end-users to "walk the Web".
Dotcom executive and avatar expert Mr Bruce Damer said: "Today, browsing a site means clicking on document links and doing simple searches.
"In the near future, browsing a site will mean walking through 3D spaces and seeing animated objects."
Atmosphere is expected to go on sale in the summer.
