The company, eMuse, were the ones who came up with that specific poster for the gig in the Olympia and it seemed to make sense. It is very hard for me to get an image that sums up all the songs and music, so I suppose if you have a symbol . . . Anyway, eMuse shot a live show on Vicar Street and they'll be showing it on satellite TV which will be shown all over Europe and Asia.
It'll be a TV programme that will basically broadcast a live show a couple of times a week and you'll be interactive with the TV screen - where it'll be just like a computer screen - and you'll be able to click onto various parts of (laughs) my anatomy or the band or whatever. You'll be able to click onto whatever you want more information about; with different pages that can lead to information about loads of things like where you can buy records, where you can see me play.
It's mass marketing but on a different kind of new wave, technological level where you're not looking for the hit song. And live is where I seem to work best.
It'll be there for a year or whatever. I mean, I won't be selling washing powder or whatever off it, you know - but, you click on and you can see where I'll play and it should break down a lot of the leg-work of playing smaller places, maybe where you can go and have an audience - and not be having to play first of all to five people and then to 10 people.
That will be up and running within the next month or two. Anybody who has the digital box with digital TV will be getting free channels now. There will be endless channels.
Whether it'll work or not I don't know, but from statistics so far, digital TV is the way forward and your TV screen will become like a computer screen really.
I wouldn't be a great technological mind myself, but my manager, Martin Clancy, pretty much set up the Jack Lukeman website on the Internet. I view it every now and then but it's hard to stay in touch with it; a guy called Niall Geoghegan in England keeps it updated.
It's become like a place for people to chat and things have spawned off it. People have set up their own web-sites. One of them is called Bedsprings, which is the name of one of the songs, and it's actually won a couple of awards. I'm thinking of setting up a dating agency on it because there's so many guys and girls talking to each other!
The Business Expansion Scheme is basically giving people an excuse to get a tax break. Instead of giving the money to the Government, they can invest it in me and make some money out of it hopefully and I can go and, without the backing of a big record company, I can make the album I want and everybody wins hopefully.
It's just another option, with information on the website. Once again, it's something different. It's not having to pander to anybody in the record companies and seeing if I can do it myself. It's very simple, but I don't like to delve too much into the business end of it. I don't like to interfere.
What I do is play music. Music to me is a kind of religion and always has been. That was always the thing that took me away whenever I wanted any kind of solace in life. The business side is one thing that can come and go all it wants. I don't like to go there too much.
In conversation with Trish O'Donovan
The Lukeman TV programme is currently being embedded with details about the band, which digital viewers will be able to access with their remote controls much like web surfers already can on the Internet. Over the Astra satellite alone this will be beamed into 22 countries; eMuse has also developed a look and a brand for the albums.
The Jack L Web site is www.jacklukeman.com
