iPhone at 10 – Design genius that brought us under Steve Jobs’s spell

Apple’s mysterious blank slate was technology at its best – indistinguishable from magic

  Apple chief executive Steve Jobs unveils the iPhone in 2016,  during the  Macworld Conference keyword in San Francisco, California,  to an unsuspecting world.  Photograph: Tony Avelar/AFP/Getty

Apple chief executive Steve Jobs unveils the iPhone in 2016, during the Macworld Conference keyword in San Francisco, California, to an unsuspecting world. Photograph: Tony Avelar/AFP/Getty

Science fiction writer Arthur C Clarke once famously said, “Any sufficiently advanced technology is indistinguishable from magic.” 

That quote gets tossed around a lot in the tech industry. But these days, we are so inundated with technology – with everyday miracles like computers and the internet a quotidian norm – that it is rare to ever experience that sharp intake of breath, an inner voice marvelling, “How is this possibly doing that?”

The Irish Times
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