Celtic Pure water plots Chinese expansion
Monaghan-based company expects Chinese market to be worth €1m by 2020
Celtic Pure chief executive Padraig McEneaney.
The water brand has begun to build a “small” presence in China through a distribution agreement which will take 24 container loans this year, rising to 100 loads by 2019.
The family company is hoping to increase sales by between 20 and 25 per cent this year and next with revenues up 30 per cent in 2017 as it plans to branch out in mainland Europe.
More than €12 million has been invested in the company since 2012 allowing it to increase production capacity by more than 100 per cent to 250 million bottles per year.
Aside from building a 115,000sq ft warehouse, Celtic Pure has also built a “syrup room” which will allow it to increase its product offering and by 2019 it will have completed construction on a robotic warehousing system and “smart storage”.