C&C gets on the hog’s back
British brewery brings trademark infringement case against Bulmers maker
Stephen Glancey: C&C boss. Photograph: Bryan O’Brien
Anybody who has ever drunk a flagon too many of cider will confirm that the stuff can indeed make you chippy, if you’re not careful with it. So it’s not a complete surprise that C&C, the maker of Bulmers/Magners, has become embroiled in a cider row with a small, British outfit called Hog’s Back Brewery.
Hog’s Back, chaired by veteran British craft brewer Rupert Thompson, is upset with C&C over what it claims is a trademark infringement of its tipple, Hazy Hog, which at 5 per cent alcoholic strength is proper crazy juice.
The courts beckon although talks are ongoing. Perhaps they’ll sort it out over a pint. C&C, however, maintains there is no trademark infringement: “One is a drink and the other one is a dispenser and there is no similarity in design.”
Which brings to mind the brand name of the latest cider release of C&C’s US arm: Gumption.