A bad week for Facebook shareholders

Stocktake: Facebook stock down $60bn over Cambridge Analytica’s revelations

 Facebook stock  dipped below its 200-day moving average last week. Photograph: AFP

Facebook stock dipped below its 200-day moving average last week. Photograph: AFP

 

Last week was a deeply unpleasant one for Facebook shareholders, with the stock losing over $60 billion (€48.65 billion) in market value following its worst two-day sell-off in over five years. Revelations regarding Cambridge Analytica’s use of Facebook users’ data during the 2016 US election scandal has clearly shaken investors, but Facebook still has two important factors – trend and valuation – in its favour. Facebook has trounced the wider market in recent years and last week’s correction represents a mere dent in that outperformance.

The stock dipped below its 200-day moving average last week, something it has done on a handful of occasions over the past three years, with each of those dips proving to be buying opportunities. Of course, the corollary is the stock, still valued at almost $500 billion, could yet fall a lot further. Still, Facebook now trades on 18 times estimated earnings, its lowest ever as a public company and only slightly higher than the S&P 500. Accordingly, bullish voices like iconic investor and Facebook shareholder Bill Miller believe further damage will not be severe. The stock is “too cheap”, Miller said last week. “This too shall pass.”

‘Peak negativity’

Still, Facebook’s valuation may be of limited support if the newsflow worsens in the coming weeks or months. Is that likely? Or will Facebook users and investors quickly move on? Last week will likely represent “peak negativity” for the shares, says Barclays, which notes what happened in previous cases where companies were hit by negative news, such as the Volkswagen emissions scandal of 2015. Often, investors quickly move on: shares stabilise within a fortnight of an initial sharp price decline before then recovering.

Obviously, that’s not always the case – BP shares fell for three months after its 2010 oil spill and have yet to fully recover. Facebook’s fate, says Barclays, depends on whether it is a “must-have utility” or whether users go elsewhere and realise they can live without the service. Stocktake tends to agree with market strategist Ed Yardeni and Ritholtz Wealth Management’s Ben Carlson, both of whom suggest users won’t drop their Facebook habit. Perhaps the biggest risk for shareholders isn’t that users will desert it en masse but that regulators decide technology behemoths like Facebook have become too dominant. One way of addressing that would be to dismantle the social media giant and split Facebook, Instagram and WhatsApp into separate companies, thus hindering the micro-targeting of ads for which Facebook is famous. For now, that’s all speculation, but “the bottom line is that these headlines matter”, says Macquarie Research. “The political/regulatory/legal risks are rising.”

Mixed messages in Merrill fund manager survey

Donald Trump

Nor has the recent weakness in European stock markets dented sentiment: although fund managers remain iffy towards the US, they remain significantly overweight Europe. Merrill’s survey is best viewed in a contrarian light, so that’s bad news for European investors. Fund managers have preferred Europe over the US over the past eight months, notes sentiment expert and Fat Pitch blogger Urban Carmel, during which time American equities have comfortably outperformed Europe’s. The latest data suggests that trend will persist. Contrarians who really like to go against the grain, meanwhile, may be tempted by the UK, where continued agonising over Brexit has resulted in pessimism towards British stocks hitting all-time highs.

Night time is the right time for stocks

One possibility, researchers have suggested, is that traders are unnerved by the lack of liquidity in overnight trading; by closing their position during the day, they feel more in control of their money overnight, artificially dampening prices. Unfortunately for them, that’s a costly illusion. Meanwhile, there’s an obvious lesson in the data for ordinary investors; ignore the news, ignore the market ups and downs, and sit tight.

The Irish Times Logo
Commenting on The Irish Times has changed. To comment you must now be an Irish Times subscriber.
SUBSCRIBE
GO BACK
Error Image
The account details entered are not currently associated with an Irish Times subscription. Please subscribe to sign in to comment.
Comment Sign In

Forgot password?
The Irish Times Logo
Thank you
You should receive instructions for resetting your password. When you have reset your password, you can Sign In.
The Irish Times Logo
Please choose a screen name. This name will appear beside any comments you post. Your screen name should follow the standards set out in our community standards.
Screen Name Selection

Hello

Please choose a screen name. This name will appear beside any comments you post. Your screen name should follow the standards set out in our community standards.

The Irish Times Logo
Commenting on The Irish Times has changed. To comment you must now be an Irish Times subscriber.
SUBSCRIBE
Forgot Password
Please enter your email address so we can send you a link to reset your password.

Sign In

Your Comments
We reserve the right to remove any content at any time from this Community, including without limitation if it violates the Community Standards. We ask that you report content that you in good faith believe violates the above rules by clicking the Flag link next to the offending comment or by filling out this form. New comments are only accepted for 3 days from the date of publication.