Today FM appoints Keith McCormack as chief executive

Communicorp radio station will be led by the current head of Dublin’s 98FM

Today FM has appointed Keith McCormack, formerly of 98 FM, as its new chief executive.

Today FM has appointed Keith McCormack, formerly of 98 FM, as its new chief executive.

 

Today FM has appointed Keith McCormack as its new chief executive. Mr McCormack is currently chief executive of Dublin music station 98FM, which like Today FM is owned by Denis O’Brien’s media group Communicorp.

Mr McCormack, who has been with 98FM since 2014, will take up his new role on June 1st.

Communicorp chief executive Gervaise Slowey said Mr McCormack’s track record in commercial development, sales and marketing would be “invaluable to the future growth” of the station.

Although it is still the second biggest radio station in Ireland behind RTÉ Radio 1, Today FM has been losing listeners in recent times. The most recent Joint National Listenership Research (JNLR) survey suggests that it has 415,000 daily listeners, down about 60,000 over the past year.

In late 2014, Radio 1 poached its mid-morning presenter Ray D’Arcy.

Before joining 98FM, Mr McCormack worked for Fáilte Ireland in various roles including director of its Visit Dublin campaigns and head of events. Mr McCormack has also had marketing roles in Greenstar and Glanbia.

“I am looking forward to working with such a talented group of people both on and off the air,” Mr McCormack said.

He replaces Peter McPartlin, who left Today FM in November and was earlier this month appointed chief executive of media buying and planning agency Mediacom Ireland, part of global advertising giant WPP.