BUSINESS TOURISTS from Britain – or more specifically the “meetings, incentives, conferences and events” sector (Mice) – are the focus of Tourism Ireland’s latest Twitter marketing venture, which it is calling a “t’weetour”.

Members of the International Special Events Society, an organisation representing professional events planners in Britain, and members of the International Congress and Convention Association, are being targeted on social media to enter the “t’weetour” competition.

Three winners will travel to Ireland in June courtesy of Tourism Ireland and follow three separate itineraries – on the proviso that they live-tweet and blog about what they see.

Titanic Belfast, the Convention Centre Dublin, Malahide Castle, Bunratty Castle Folk Park, Muckross Traditional Farms and the Ulster Folk Transport Museum are all likely to feature on the itineraries and benefit from the social media exposure.

The “t’weetour” competition is part of the all-island tourism promotion body’s bid to highlight Ireland’s facilities and venues to “influential decision-makers in the Mice sector”, it said.

Let’s hope the chosen three know how to take an attractive Twitpic.