RTE looks for new sponsor for Marian Finucane show
State broadcaster is looking for €165,000 for 12-month sponsorship of weekend show
The Marian Finucane show is one of Ireland’s most listened to radio shows. Photograph: Eric Luke /The Irish Times
RTE is looking for an advertiser to pay €165,000 for a 12-month sponsorship of the Marian Finucane Show. Currently sponsored by Hyundai, the show can either be sponsored on a six-month (€90,000) or 12-month (€165,000) basis from October 1st of this year.
The show, which is broadcast on Saturday and Sunday from 11-1pm, is Ireland’s third most popular national radio show with 376,000 listeners while the Sunday Show is the fourth most listened to show with a weekly listenership of 363,000.
The 12 month sponsorship package includes 52 x sponsor credited promos on Morning Ireland; 52 x sponsor credited promos on Liveline; ad 416 x sponsor credited stings in The Marian Finucane Show. In total, the promotion equates to a € 367,510 rate card value.