THE FINANCIAL Timeshas pulled its iPad and iPhone apps from Apple's App Store after losing a battle to keep control of customer data obtained through subscriptions.

Apple has recently begun to insist that subscriptions to apps that it hosts must go through its own store, giving Apple ownership of valuable data about customers from those transactions, as well as a 30 per cent cut of revenues.

The Pearson-owned FTand Apple had been in negotiations for months but failed to reach a compromise, said an FTspokesman.

Apple launched its own subscription service for magazines, newspapers, videos and music earlier this year but has won little support from major publishers.

The iPad, launched 1½ years ago, created a new market popular with affluent professionals and has been a major driver of new subscriptions to FT.com, which accounts for one-quarter of the FT's total sales.

The FT's digital subscriptions rose 34 per cent to 230,000 in the first half of this year, with mobile devices accounting for 22 per cent of FT.com traffic and more than 15 per cent of new subscriptions.

In a move to reduce itsdependence on Apple and develop apps more quickly for rival tablet computers, the FT in June launched a web-based version of its mobile app, the first of its kind by a major publisher.

This allows readers to sign up on an FTwebsite and then sign on on any device, including the iPad and iPhone through Apple's Safari browser. A shortcut can be installed on the device, giving an experience similar to using a native app custom-built for the smartphone or tablet being used.

A version for Google’s latest Android platform, widely used for smartphones and tablet computers including Samsung’s Galaxy Tab, is expected in September or October.

An FTspokesman said the company was encouraging subscribers to migrate to the web-based app.

He described the disagreement with Apple as "amicable" and said the FTstill planned future apps for the Apple App Store, including one for its luxury weekend magazine. – (Reuters)