Bell Pottinger collapses following racism scandal
PR firm was deserted by clients for its role in a racially--charged campaign in South Africa
The offices which house the headquarters of Bell Pottinger LLP in London, England. Photograph: Chris Ratcliffe/Bloomberg
Having lost customers, partners and its second-biggest shareholder in recent weeks, the company was put into administration by accountants BDO, entering a form of creditor protection after it failed to find a buyer.
“Following an immediate assessment of the financial position, the administrators have made a number of redundancies,” BDO said.
“The administrators are now working with the remaining partners and employees to seek an orderly transfer of Bell Pottinger’s clients to other firms in order to protect and realise value for creditors.”