British private-equity-backed gym operator PureGym says it is entering the Irish market next year.
The group, which operates 721 gyms across several countries, says it will start with an operation in Dublin city centre opening in early 2027 but plans for significant expansion over the coming years.
The company was unable to confirm whether it has yet secured a site for its first outlet.
PureGym says its capital expenditure on new outlets amounts to around £1.2 million (€1.4 million) per site.
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“This market entry is a significant milestone in PureGym’s ongoing international expansion,” the company said in a statement.
Founded in 2008, PureGym is controlled by private equity groups Leonard Green and Partners and KKR. From a single gym in Leeds, the group has expanded across the UK and into Denmark, the United States, Switzerland and the Middle East.
The group says its focus is on providing low cost gym access, with tight controls on staff costs. It says memberships in Ireland will begin from €29.99 a month, though it did not specify what access that fee would provide.
PureGym operates a 24/7 model across many of its gyms internationally but whether that will be available in the Irish market remains to be seen.
It controls most of its gyms directly but also operates a franchise model. The company said its Irish operation would be company-controlled.
Alex Wood, group CEO at PureGym, said the comapny can’t wait to get started” in Dublin. “Whether gym-goers prefer lifting, stretching, sprinting or are starting from scratch, we’ll provide the space, the kit and the support to help them achieve their goals.”
