Apple unveils new MacBook Neo, iPhone 17e in week of product reveals

Apple unveiled a slew of new products this week, including a more budget-friendly MacBook and a new iPhone.

Apple capped a week of announcements with the MacBook Neo, the €700 newcomer to its laptop line-up that aims to challenge Windows PCs and Chromebooks in the student market. The new laptop, which is powered by the A18 Pro chip Apple developed for its smartphones, comes in almost €500 cheaper than the MacBook Air. Available in citrus, silver, indigo and blush, the laptop comes with an aluminium body, has a 13-inch display, and the option to upgrade to a model that includes a TouchID fingerprint reader.

“Built from the ground up to be more affordable for even more people, MacBook Neo is a laptop only Apple could create,” Apple’s head of engineering John Ternus said.

Deliveries will begin from March 11th.

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The company kicked off the week with the iPhone 17e, a more affordable version of its latest smartphone that includes the A19 chip and Apple’s own C1X modem. The smartphone also features a 48MP Fusion camera with an optical-quality 2x telephoto camera and a 6.1-inch Super Retina XDR display.

It also introduced a new iPad Air with an M4 chip, an M5-powered MacBook Air, and the new M5 Pro and M5 Max chips for its MacBook Pro laptops.

“M5 Pro and M5 Max are a monumental leap forward for Apple silicon, leveraging our new Fusion Architecture to scale the capabilities of Apple silicon while preserving its core tenets of performance, power efficiency, and unified memory architecture,” said Johny Srouji, Apple’s senior vice president of hardware technologies. “Both chips underscore our relentless pace of innovation,”

The display line-up was also refreshed, with Apple introducing two new Studio Displays - the Studio Display XDR that has a 5K Retina screen with an advanced mini-LED backlight that costs just under €3,500. The standard Studio Display comes with a 12 megapixel Centre Stage camera, which supports Desk View; a studio-quality three-microphone array; a six-speaker sound system with spatial audio; and Thunderbolt 5 connectivity.