Powers ends National sponsorship

Racing: Powers Whiskey is to end its 10 year sponsorship of the Irish Grand National at Fairyhouse after the 2010 renewal.

Racing:Powers Whiskey is to end its 10 year sponsorship of the Irish Grand National at Fairyhouse after the 2010 renewal.

The famous contest has been part of the Irish Distillers Pernod Ricard sponsorship portfolio since 1970 with Powers Whiskey taking the title in 2000.

Fairyhouse General Manager Caroline Gray said: “We would like to thank Irish Distillers Pernod Ricard for the phenomenal sponsorship of the Powers Whiskey Irish Grand National.

“Their 40 year commitment and support has ensured the Irish Grand National has grown into the event it is today.

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“We are looking forward to a successful final year and are delighted to continue our relationship and long association with Irish Distillers through their sponsorship of the Powers Gold Cup.”

Emma Donnellan, brands director of Irish Distillers Pernod Ricard, added: “The Powers Whiskey Irish Grand National has been one of the most successful Irish sponsorships of the past decade.

“It was a difficult decision to call an end to such a partnership however our brand priorities have changed and so we feel the time has come.”