St Patrick’s Day: Guinness shamrock ad has one too many...leaves

Posters spotted in Toronto show advertisers confuse four-leaf clover for shamrock

Guinness advertisements for St Patrick's Day in Canada are causing quite a stir as it appears they don't know their shamrocks from their four-leaf clovers.

Posters featuring a Canadian maple leaf and what is supposed to be a shamrock appeared in a Toronto subway station, with many Irish people taking to Twitter to point out the drink-giant's mistake.

The association of St Patrick’s Day and the shamrock dates back to when Ireland’s patron saint used the three-leafed crop to symbolise the holy trinity and spread his message of Catholicism across our lands.

Going by Guinness’ four-leaf standards, he may have had to go back to the shrubbery drawing board for a more suitable symbol of the triad.


It is understood Guinness apologised immediately for the mistake and the controversial posters were removed on Wednesday.

Niamh Towey

Niamh Towey

Niamh Towey is an Irish Times journalist