Debate proves a ratings winner for TV3

MORE THAN 820,000 people tuned in to watch at least a part of the sometimes heated presidential debate on TV3 on Tuesday night…

MORE THAN 820,000 people tuned in to watch at least a part of the sometimes heated presidential debate on TV3 on Tuesday night, with the average viewership figure over the course of the 90-minute debate being put at 367,000.

While more than a million viewers regularly tune in to the station to watch programmes such as X-Factor, particularly as they reach climactic moments, the maximum reach of 820,500 for the debate chaired by Vincent Browne makes it one of the most popular current affairs programmes broadcast on the station.

The party leaders’ debate during the general election earlier this year in which Enda Kenny declined to take part was watched by just under a million people and remains the most popular current affairs programme the station has shown.

A spokeswoman for TV3 said that it was “a very big day and a very big deal for us” and expressed satisfaction with the reaction from the public to both the format and the tone of the debate.

READ MORE

Some of the presidential candidates were less pleased with how the debate was handled.

Independent candidate Seán Gallagher said many people watching at home would have “turned off that TV programme last night because of what they saw”, while Sinn Féin’s Martin McGuinness criticised the lack of any audience interaction.

He said “some media commentators want to be the star of the show” and he described Vincent Browne’s production of a range of books, which claimed he was in the IRA long after 1974, as “theatrics”.

The viewership figures were considerably below the number who watched the Late Late Showdebate on RTÉ on Friday night. A spokeswoman for the broadcaster said an average of 728,700 people had watched the debate, while 1.4 million had watched the item at some point in the evening.

Conor Pope

Conor Pope

Conor Pope is Consumer Affairs Correspondent, Pricewatch Editor