LONDON - The "kiddy drinks" market has been joined by alcoholic ice lollies, or "alcolollies".
British anti-drinking groups last night described the latest consumer product as a sick and cynical ploy to encourage children to drink more alcohol. An Alcohol Concern spokesman reportedly accused the companies of "pushing to the extreme" a link between alcohol and soft drinks.
Three versions may be introduced this summer. Spiked Ice, which looks like an ice pop, is made from vodka and raspberry and has a strength of 5.5 per cent. Frappe, a flavoured frozen liquor sold in a carton, has 4.5 per cent strength. The third product, Tony's Freezer Cocktails, are sachets to be bought in off-licences and then put in the freezer at home.