At least 14 children and a woman were killed today after a makeshift wooden stage built on a sewerage well collapsed.
The stage was built by soap manufacturer, Azadi Soap, to promote its products on the outskirts of Dunyapur, Punjab.
Scores of people had climbed on to the stage to buy the products being sold at subsidised rates.
The wooden planks over the well collapsed and at least 30 people, mostly children, fell into the 50 to 60ft deep well used to dump sewerage water.
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Villagers pulled out 15 victims alive but several of them are in critical condition. The children who died were between six and 10 years old.
AP