An Ugly Truth: Inside Facebook’s Battle for Domination

Sheera Frenkel and Cecilia Kang dig into a giant whose strategy is root of so much evil

Sheryl Sandberg  and Mark Zuckerberg:  Arriving at Facebook as chief operations officer, Sandberg worked out “data mining at scale, and the money was rolling in” .

Sheryl Sandberg and Mark Zuckerberg: Arriving at Facebook as chief operations officer, Sandberg worked out “data mining at scale, and the money was rolling in” .

An Ugly Truth, the devastating profile of Facebook by New York Times writers Sheera Frenkel and Cecilia Kang, will not be this summer’s comfort read, but it may well be its most compelling.

Subtitled Inside Facebook’s Battle for Domination, this engagingly eviscerating page-turner is as much about the struggle for superiority inside as outside the “unstoppable profit-making machine” – and none of it is pretty. Especially the sad truth and constant subtext that we all, whether we be Facebook users or not, bear the brunt of founder, chair and chief executive Mark Zuckerberg’s ruthless pursuit of globe-spanning control.

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