The World Cup is on course to make profits of €1.1 billion, with revenues coming from the sale of media rights, sponsorship, merchandise and tickets.
• Fifa, soccer's world governing body, said the World Cup would generate €1.9 billion in marketing revenue, with the sale of television and new media rights raising €1.2 billion and the remaining €700 million derived from sponsorship and hospitality.
• The ticketing operation, which is also being handled by the organising committee, should bring in a further €200 million.
• Fifa expects media rights revenues to total €1.2 billion, a 34 per cent increase on revenues generated during the 2002 World Cup.
• The largest single contribution to World Cup revenues is coming from ARD and ZDF, the German public-service broadcasters, which will pay €170 million for the television rights for the event.
• For the first time, sales of rights to internet and mobile phone operators are set to make a significant contribution to overall revenues for this year's World Cup, with Fifa estimating that these deals will bring in €120 million.
• Sponsorship revenues include payments of €25 - €40 million each from 15 "official partners".
• These are joined by six local "suppliers", signed up by the organising committee, which are paying an average of €10 million each to be associated with the event.