Pilita Clark: The handshake is back and it’s causing etiquette chaos

Divergent views mean an awkward mix of shakers, bumpers and fist-knockers

I have also found lately that on the rare occasions I have met someone new, some sort of muscle-memory has made me shoot out my hand for a shake, after which I make a flustered apology and create general embarrassment for all.  Photograph: iStock

I have also found lately that on the rare occasions I have met someone new, some sort of muscle-memory has made me shoot out my hand for a shake, after which I make a flustered apology and create general embarrassment for all. Photograph: iStock

Mark Read is the chief executive of WPP, a global advertising powerhouse, and now that he is back seeing clients in an increasingly vaccinated business world, he is cheerfully shaking their hands.

“With people I don’t know it’s an icebreaker,” he told me last week. “The elbow thing has gone, certainly for me.”

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