Irish-founded Profitero opens new office in Shanghai
The online insights and ecommerce intelligence firm tracks more than 450m products
Profitero cofounders (from left) Volodymyr Pigrukh, Dmitry Vysotski and Kanstantsin Chernysh
Irish-founded ecommerce analytics firm Profitero is to open an office in China as it looks to increase its presence in Asia-Pacific.
It is an online insights and ecommerce intelligence business for retailers and brands that tracks more than 450 million products across 5,000 online stores in more than 50 markets.
Profitero, which closed an $8 million (€5.9 million) funding round with American venture capital firm Polaris Partners, is opening the Shanghai operation as it looks to tap into the Chinese ecommerce market. Online sales in China are expected to top $800 billion this year and will account for more than half the entire global online retail market by the end of 2019.
The company’s move into China follows expansion into Japan earlier this year.