RTÉ seeks sponsor for Gay Byrne

Package of stings on the veteran broadcaster’s Lyric FM show available for €12,000

Gay Byrne’s show can be sponsored for six months for a fee of €12,000.
Gay Byrne’s show can be sponsored for six months for a fee of €12,000.

His final show last season sparked a round of speculation that he was about to retire, but new octogenerian Gay Byrne returns to RTÉ Lyric FM as usual this October, and RTÉ Media Sales has put the call out for a sponsor.

Sunday with Gay Byrne, which is scheduled from 2pm to 4pm, can be sponsored for six months for a fee of €12,000.

The show features “the very best in traditional jazz, big band and swing”, and Gaybo himself, of course.

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Laura Slattery

Laura Slattery

Laura Slattery is an Irish Times journalist writing about media, advertising and other business topics