Nike secure record Chelsea deal worth €66m a season

Chelsea confirms it as largest commercial deal in the Premier League club’s history

Chelsea’s current kit is produced by Adidas which said in May it had reached a mutual agreement to end its deal on June 30th, 2017, instead of in 2023. Photograph: iStock

Chelsea’s current kit is produced by Adidas which said in May it had reached a mutual agreement to end its deal on June 30th, 2017, instead of in 2023. Photograph: iStock

 

Chelsea have announced a long-term partnership with Nike from next year in a deal media reports suggested could be worth £60 million pounds (€66 million) a season.

Without giving financial details, Chelsea said it represented the largest commercial deal in the Premier League club’s history.

“Nike will produce strips for the first team, academy and ladies’ teams, as well as a full range of clothing for Chelsea’s millions of supporters around the world,” the club said in a statement.

Chelsea’s current kit is produced by Adidas, which said in May it had reached a mutual agreement to end its deal on June 30th, 2017, instead of in 2023 as originally agreed, allowing the club to enter a new agreement with another competitor.

Media reports have indicated Adidas were paying Chelsea an estimated £30 million (€27.2m) a year, with the Nike deal likely to be double that figure.

Adidas agreed in 2014 to pay £750 million (€681m) to replace Nike as sponsor of Manchester United for a decade.

“This is an incredibly exciting and important deal for the club,” Chelsea director Marina Granovskaia told the club website.

“We believe Nike will be able to support our growth into new markets as well as helping us maintain our place among the world’s elite soccer clubs.”

Chelsea, owned by Russian billionaire Roman Abramovich, won the Premier League title in 2014-15 but a poor run of form last season meant they failed to qualify for European football. – (Reuters)