In-flight magazine ‘Cara’ gets down to business

Aer Lingus's in-flight magazine Cara has expanded its business coverage to keep people travelling for work not pleasure occupied mid-air. Image Publications, which has just extended its lucrative contract with the airline to publish Cara for another three years, says there was "high demand from customers for more business-related content".

The first 16-page "On Business section" appears in the April-May issue featuring Poldark star Aidan Turner on the cover, which is now on board flights. It includes Pamela Newenham's guide to the "haunts of the high-tech crowd" in Dublin's "Silicon Docks" area, a snapshot of the best business hotels in Budapest and a chat with Independent News & Media group editor-in-chief Stephen Rae about how much he loves Chicago.

Rae also reveals to the magazine that he can't travel without a good book and that he's been reading Legacy: 15 Lessons in Leadership by James Kerr, "about the values of the All-Blacks rugby team and what they can teach us about business".

Cara, published eight times a year, is the third most-read magazine in Ireland, TGI figures suggest. Jessie Collins, who has been editor of Harmonia's Irish Tatler since 2009, will join Image Publications later this month to edit the title.