In-flight magazine ‘Cara’ gets down to business

Aer Lingus title has added a new 16-page section for business travellers

Aer Lingus's in-flight magazine Cara has expanded its business coverage to keep people travelling for work not pleasure occupied mid-air. Image Publications, which has just extended its lucrative contract with the airline to publish Cara for another three years, says there was "high demand from customers for more business-related content".

The first 16-page "On Business section" appears in the April-May issue featuring Poldark star Aidan Turner on the cover, which is now on board flights. It includes Pamela Newenham's guide to the "haunts of the high-tech crowd" in Dublin's "Silicon Docks" area, a snapshot of the best business hotels in Budapest and a chat with Independent News & Media group editor-in-chief Stephen Rae about how much he loves Chicago.

Rae also reveals to the magazine that he can't travel without a good book and that he's been reading Legacy: 15 Lessons in Leadership by James Kerr, "about the values of the All-Blacks rugby team and what they can teach us about business".

Cara, published eight times a year, is the third most-read magazine in Ireland, TGI figures suggest. Jessie Collins, who has been editor of Harmonia's Irish Tatler since 2009, will join Image Publications later this month to edit the title.

Laura Slattery

Laura Slattery

Laura Slattery is an Irish Times journalist writing about media, advertising and other business topics