Isis Pharmaceuticals changes its name

Pharma firm wants people to think about its medicines rather than Islamic State

A member loyal to the Islamic State in Iraq. Photograph: Reuters

A member loyal to the Islamic State in Iraq. Photograph: Reuters

 

Isis Pharmaceuticals is changing its name to Ionis Pharmaceuticals, giving up its steadfast defence of its former brand in the wake of a series of terror attacks linked to the Middle Eastern militant group of the same name.

The US pharmaceutical firm will also change its stock ticker from ISIS to IONS, the company said in a statement on Friday.

“When people see or hear our name, we want them to think about the life-saving medicines we are developing,” Lynne Parshall, the company’s chief operating officer, said in the statement.

While the militant group, which is also known as Islamic State, has been operating for years, the company began considering a name change last month because the deadly Paris attacks unnerved employees.

The company held out longer than the Isis mobile wallet app owned by AT&T, Verizon and T-Mobile US, which changed its name to Softcard more than a year ago, then shut down a few months later.

Named after Isis, the Egyptian goddess associated with good health, the company has had the moniker since its founding 26 years ago.

Ionis is an “original name” that doesn’t mean anything, according to the company statement.

Bloomberg