HSBC snaps up Axa Singapore assets for $575m in Asia expansion

Combined unit to be seventh-largest life insurer in the country, HSBC says

HSBC Holdings has agreed to acquire French insurer Axa's Singapore assets for $575 million (€488 million), as part of its strategy of scaling up its wealth-management business in Asia to boost fee income.

HSBC said in a statement that the combined unit comprising HSBC Life Singapore and Axa Singapore would be the seventh-largest life insurer and the fourth-largest retail health insurer in Singapore, with more than 600,000 policies in force covering life, health, property and casualty insurance.

HSBC currently ranks 10th in life insurance in Singapore, and does not have a health insurance business.

The Asia-focused bank, like its peers, is battling poor returns from lending in a low interest rate environment and is looking to boost customer fee income in areas such as insurance and asset management.


It said in February it would invest $3.5 billion in its wealth and personal banking business in Asia, which includes its insurance operations, part of an overall investment in the region of $6 billion.

“This transaction gives the scale and the capability to continue to invest and grow from here,” Bryce Johns, global CEO of HSBC Life and Insurance partnerships, said on Monday.

Largest acquisition

The deal is HSBC’s largest acquisition since the $726 million merger of its Oman branch with Oman International Bank in 2012, according to Dealogic.

Axa, which also is struggling with low interest rates, is streamlining its business and withdrawing from areas where it lacks scale.

HSBC will already be familiar with part of its new assets having sold Axa its general insurance business in Singapore, as well as Hong Kong and Mexico, in 2012 – at a a time when the insurer was looking to bulk up in emerging markets and the bank wanted to cut costs.

After exiting retail banking in the US and France this year, HSBC group chief executive Noel Quinn said last month the bank was looking at three or four “bolt-on” acquisitions in Asia, outside China, in areas including insurance and asset management.

Singapore, one of Asia’s biggest offshore wealth hubs, is also a regional base for thousands of global companies.

Last year, Singapore Life, an upstart insurer backed by investors, including buyout group TPG and insurer Sumitomo Life, acquired the Singapore business of British insurer Aviva, as it expands in Southeast Asia.

Axa said the deal with HSBC was subject to regulatory approvals and would probably close by the fourth quarter. The Singapore unit had net assets of $474 million at the end of 2020, annualised new premiums of $85 million and gross written premiums of $739 million.

HSBC said Axa Singapore would provide it access to a sizeable tied-agency sales force, many leading independent financial advisory firms, and a large pool of insurance policyholders and corporate relationships. – Reuters