AIB funds behavioural economics chair at UCD
Popularised in ‘Freakonomics’, this form of economics generates models of behaviour
AIB chief executive Bernard Byrne: “We believe behavioural economics can help provide insight to solving key problems facing the economy and society.” Photograph: Eric Luke / The Irish Times
This will involve the appointment of a professor to the UCD school of economics and the UCD Geary institute for public policy. The position has been advertised and is expected to be filled this year.
The initiative also involves the recruitment of a post-doctoral fellow, the development of a programme of research, the establishment of a master’s programme in 2017, and the creation of a UCD-AIB behavioural economics laboratory at the university’s campus in Belfield.
Popularised in books such as Freakonomics and Nudge, behavioural economics applies insights from psychology and other disciplines to generate models of behaviour that are more realistic than those associated with traditional economic theory.
The research can provide insight into how and why people make key decisions in areas such as personal finances, health and exercise and energy usage.
AIB chief executive Bernard Byrne said: “We believe behavioural economics can help provide insight to solving key problems facing the economy and society.”