LONDONThe BBC'S enthusiasm for new technology is not shared by the public, according to research published last week.

In the first audience survey of its kind, the BBC invited 4,500 members of the public to give their verdict on what the corporation's priorities should be and whether it is delivering them well enough.

The research revealed that the BBC is failing to deliver on many of the issues that mean the most to the public.

Digital and interactive services came bottom of a list of audience priorities.

Asked whether they found it important that the BBC provide quality, enjoyable content across different platforms, only 44 per cent said they cared about this on the internet, 36 per cent on interactive TV, 29 per cent on digital radio and just 15 per cent via mobile phones.

Viewers also felt the BBC was failing to adequately represent their local region.

The research also showed 64 per cent believe it important that the BBC caters for their area and community, but only 50 per cent think it does so properly.

Asked whether they felt it important for the BBC to have "lots of fresh and new ideas", 72 per cent agreed. Only 51 per cent said the BBC was performing well in this area. Respondents complained there were still too many reality shows and "bandwagon TV".

However, the public expressed positive views about its news and current affairs coverage, its journalism and its commitment to providing programmes which stimulate cultural excellence.

The BBC conceded there were "clear themes" thrown up by the research which warranted improvement.