Insomnia eyes first German outlet as part of expansion
Coffee chain operating in Ireland and UK plans to open up to 30 outlets by end of year
Insomnia plans to open stores in Drumcondra and Mary Street in Dublin, Cavan, Mallow and Belfast. Photograph: Eric Luke
Insomnia, the coffee chain led by Bobby Kerr, is eyeing up a significant expansion this year, with plans to open as many as 30 outlets between now and the year’s end.
The chain, which currently has a portfolio of about 140 outlets across Ireland and the United Kingdom, some of which are operated by partners such as Spar and Penneys, is also eyeing up its first move on to the continent, with plans to open an outlet in Germany in the last three months of the year.
Other scheduled openings include Drumcondra and Mary Street in Dublin, Cavan, Mallow and Belfast.
20 years in business
Insomnia chairman Mr Kerr said: “We are 20 years in business this year and I always think brands are constantly evolving, it’s really more an evolution of where we are, continuing to deliver the quality message backed up with great service and quality products.”
The coffee chain, one of Ireland’s largest, has also just re-opened its outlet on St Stephen’s Green, which has a retro vintage feel and a new book swap initiative.