Farmers protest over beef prices outside Aldi store in Tullamore
IFA claims retailers and processors are short-changing farmers and misleading consumers
IFA President Joe Healy and IFA Livestock chairman Angus Woods were among livestock farmers attend protest at the Aldi supermarket in Tullamore .Photograph: Finbarr O’Rourke
The Irish Farmers’ Association (IFA), which led the protest, accused retailers and processors of short-changing farmers and misleading consumers over what it claimed was the unfair share out of the price in the supply chain.
“Retailers are guilty of using farmer profiles to market our top quality beef to consumers pretending they are returning a fair price to the farmer,” IFA president Joe Healy said.
“However, the reality is retailers are turning their backs on farmers by allowing processors to drive down prices to unsustainable loss-making levels,” he said.