SUPERVALU SAID yesterday it had rolled out €86 million worth of fresh price reductions, bringing to €200m, the number of price cuts the store says have been implemented since the beginning of the year.

SuperValu says that almost 2,000 product lines have fallen in price since the beginning of the year and says that the cost of an average weekly trolley of goods has fallen 23 per cent or €30, from €129.96 to €98.56.

The chain, which is owned by the Musgrave Group, said yesterday the long-term price cuts were being “delivered without sacrificing SuperValu’s commitment to Irish suppliers and Irish jobs”.